Design Process
Creating gorgeous wedding and event correspondence or personal stationery needs to reflect our client's personality, style, and taste. At Social Frog Designs we work closely with you to capture these elements which are used in the design process.
To begin, contact Social Frog Designs by telephone to discuss your correspondence needs or drop us an email to start the conversation. We can then schedule an appointment in order to gather your ideas and inspiration.
Here are a few items to consider prior to our initial meeting:
- For wedding or event correspondence design, visualize your event. How do you wish your event to look and feel? What flavors do you wish your guests to explore through culinary and beverage selections? What sounds do you wish your guests to hear throughout your event?
- What is the desired formality of your celebration?
- How much information do you wish to share with your guests in your correspondence? This will keep us focused on the required size of your invitation.
- Consider shapes and colors.
- How many invitations are needed for your event?
- Have you determined a budget for your correspondence needs?
These items will be addressed during our initial meeting so we can create a complimenting design plan. We will then develop a design proposal for your consideration and approval. Once approved, we will collect half of the proposed project amount with the balance due at time of project delivery or mailing. Design proposals are good for thirty days.
We then begin designing! We provide up to three design layout options for your consideration and provide up to two digital proof changes on your selected design. After the proofing process is complete we go to print! We will communicate the progression of your project on a regular basis.
We look forward to designing for you and your special celebration! Contact us today to get started!
Ordering Timeline Example
Custom wedding or event invitations, and accompanying correspondence, may require additional time to create over on-line or semi-custom selections. Allow adequate time for your correspondence to be created – you’ll be happy you did! Click here to view a sample custom invitation ordering timeline.
Print Methods
One important element of your correspondence design is how the words will be presented on paper. What print method is best for you and your design?
There are many types of print methods and techniques being used today. Common print methods for invitations and other event correspondence are digital, engraving, letterpress, lithography, and thermography. Different print methods can also be used together to create a unique style and look to a printed piece. These methods can also be accompanied with foil, embossing, debossing, and calligraphy for greater visual impact. Social Frog Designs works with quality printers to offer our clients each of these print methods.
Below is a brief description of today's common print methods:
- Digital – As personal and trade print machines increase in quality and decrease in price, digital printing has become the print method of economic choice. Digital printing delivers high resolution, bright, long-lasting colors to print projects. This process offers the quality of traditional offset printing, but capitalized on the efficiency of a digital workflow. High quality looking text and graphics result from this form of printing.
- Engraving – Engraving is one of the oldest print methods dating back to the 17th century. This print method begins with text, an image, or both, etched into a copper plate from a negative. Paper is place on the press face down above the inked copper plate. Pressure from the top comes down on the back of the paper sheet and “sandwiches” the paper. The “sandwiching of paper" creates a raised lettering on the paper's front side and bruises the back side, both of which are classic features of engraving. Engraving is one of the most expensive forms of printing and has a longer production time than other print methods.
- Letterpress – Letterpress is a versatile print method that has been used for centuries and continues to be one of the most popular print methods used today. Metal plates with raised areas are used along with ink to create stylish and crisp images on heavy cotton paper. Ink is applied to only the raised surfaces on a plate and then the inked image is transferred directly to the paper. This leaves indented text and images. A light embossing may appear on the reverse side of the paper.
- Lithography – Also known as offset or flat print. This common print method transfers an inked image from a plate to a rubber cylinder, and then transferred to paper, or other surface. The printing appears as a flat image or text.
- Thermography – In the thermography process, printed sheets come off the press and pass through a powder application, where resin is applied to the wet ink areas. The resin is then removed from all areas, except where it adheres to the ink. The paper is then heated, causing the resin to melt into the ink. Once cooled, a raised design is left on the paper where the ink and resin mixture was located.
Different print methods have different price tags, so depending on how you wish your correspondence to look and what your budget will allow should determine the printing method you select for your correspondence.

